Marketing

Omotenashi and service design

Russell Davies

Russell Davies

— 1 min read
Omotenashi and service design

There's something useful and provocative in this.

The Digital Omotenashi Edition
On invisible decisions, Google Maps’ lane guidance, and anticipation vs. personalization.
Why is this interesting?Colin Nagy

'Personalisation' has always seemed like a false and useless god to me. Especially if it depends on the collection of data.

It's either just bad habit - who really cares about salutation?

Or it's not actually in the customers interest:

@rogo364

Airlines using your data to set prices?! Airline dynamic pricing under fire! This gripping Senate hearing exposes how personal data fuels variable seat costs. Watch as an executive defends the practice, sparking a debate on privacy and fairness in air travel. #DynamicPricing #AirlineIndustry #DataPrivacy #SenateHearing #ConsumerRights #AirTravel #DynamicPricing #AirlineIndustry #DataPrivacy #SenateHearing #ConsumerRights #AirTravel #BigData #PersonalInformation #Oversight #Regulation

♬ original sound - rogo364

Read more