Marketing
My friends and former colleagues David and Jeffre have been thinking about interestingness longer, harder and with more commercial acuity than I have. They keep threatening to write a book about it and now they've dropped a taster in a WARC article. If you do advertising or communications
Marketing
There's something useful and provocative in this. The Digital Omotenashi EditionOn invisible decisions, Google Maps’ lane guidance, and anticipation vs. personalization.Why is this interesting?Colin Nagy 'Personalisation' has always seemed like a false and useless god to me. Especially if it depends on the collection
Marketing
One of my most irritating habits is to make sure people say 'brand' as little as possible. It's such a baggy and mis-used term that when you get 5 people in a room talking about 'brand' you can certain they all mean something different.