Meanwhile on LinkedIn

Some school chairs with the initialism APSofW superimposed
Those chairs, those chairs

So you don't have to go there

"I've been angsting about what to do about the Account Planning School of the Web. I only got one entry last month (more of which anon) which suggest a lack of product/market fit. Maybe 'how to write a brief' is a bit like 'how to felt a bowler hat' these days.

So I'm not going to push that for now. Maybe there's a different way to provide something useful.

HOWEVER that one submission I did get was fascinating. My friend Etienne used Claude and ChatGPT to do an entry and sent them both along. As you can imagine, they're both... OK.

So,
Flora Joll and I are going to chat about that OKness for our next podcast episode and we will take it from there."