Account Planning School of the Web

Got briefs?

Backstory: I set this task on LinkedIn. I only got one entry - Etienne sent a version by ChatGPT and another by Claude. They're below. Flora and I talked about all that in this video...

Some school chairs with the initialism APSofW superimposed

Account Planning School of the Web

Meanwhile on LinkedIn

So you don't have to go there "I've been angsting about what to do about the Account Planning School of the Web. I only got one entry last month (more of which anon) which suggest a lack of product/market fit. Maybe 'how to

Account Planning School of the Web

Learning and testing post-AI

(via Robin Sloan) this is interesting and positive. I wonder if this is a way to do the Account Planning School of the Web at some point.

Account Planning School of the Web

A brief brief preview

As previously mentioned, the Account Planning School of the Web will start again in January on LinkedIn. But here, should you fancy a diverting 13 minutes and 28 seconds is a preview of the brief:

Account Planning School of the Web

Account Planning School of the Web again

Just over 20 years ago we kicked off the first 'Account Planning School of the Web'. Even the name is anachronistic now. Do we have Account Planning any more? Do we have a Web? Do we have schools? Then just over three months ago I thought we should