Don't say brand

A couple talking - one's on a laptop. Their companion says "I don't know - I think we should look for funnier car insurance"
Always

One of my most irritating habits is to make sure people say 'brand' as little as possible. It's such a baggy and mis-used term that when you get 5 people in a room talking about 'brand' you can certain they all mean something different.

This isn't quite making the same point but it's related. And interesting.

What “Brand” Means and What It Doesn’t
Five Misconceptions About the Word “Brand” Today