&Walsh on type

@studioandwalsh

Choosing a typeface can be about beauty and looking good, but it can also be a great way to evoke feeling or emotion or personality into your work. If you're choosing a simple typeface like Helvetica that lacks personality, I recommend having other elements of the brand that bring uniqueness or personality or emotion into the work. However sometimes the type choice itself can do that heavy lifting of being the unique element of the design that ties into the brand personality or strategy. This was actually the inspiration behind starting our own type foundry @typeoffeeling. We wanted to create retail fonts that were timeless but still had a lot of feeling and emotion. There are tons of other great foundries out there too, to find beautiful type. To list a few: panagram panagram, Klim type foundry, commercial type, grilli type, oh no type co, colophon foundry, dinamo, 205tf, vi type, nodo type foundry. What are some of your favorite type foundries? List them below in comments :)

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