Erica Mallet on four smart strategies

The rule of opposites
The enemy effect
The unserved audience
The personal brand story
The rule of opposites
The enemy effect
The unserved audience
The personal brand story
“Start copying what you love. Copy copy copy copy. At the end of the copy you will find your self.” Yohji Yamamoto
@gondwanarecords "You aim for something, you miss, then you find something else" #gondwanarecords #podcast #ancientinfinityorchestra #musician #ensemble #jazz ♬ original sound - Gondwana Records - Gondwana Records "You aim for something, you miss, then you find something else"
Excellent idea: https://www.instagram.com/p/DPlnQtmjMY2 "When Alexa Colas realized she needed more music in her life, she found a simple solution. She turned her living room into a record store. And a listening room. And a performance space. And the set of a @PhillyCAM TV show.