This is a fascinating bit of thinking, about what might start to happen as we use LLMs to make product/buying decisions. "In that way, it creates a funny marketing paradox where we think that consumers are purely emotional beings who fail to think rationally, even though Herbert Simon
Design
@katarinaterentieva Storytelling is psychology. #creativedirector #advertising #cpg #health #foodandbeverage #marketing #greenscreen ♬ original sound - Kate
Clarity
I shared this with some friends and colleagues when it was first published. It's the thing I get asked for more than anything else. "Do you have a copy of that Timpson's thing?" It's by James Timpson and it was published in
Writing
https://www.tiktok.com/@soph.workbaby/video/7526854612721077512 Bottom Line Up Front
A very long time ago I recorded an interview with a nice chap from Do Radio, a new thing from the Do etc people. If you want to listen I believe you have to consult the chart here, translate it into your local day and timezone and listen at that
Gifts
I'm always minded to write a gift guide at this time of year. Because I see the ones flying round the socials - and I'm a fan - but they tend to be very US-centric and therefore frustrating. But then, when I come to write one,
10 1/2 cafes
Tartine Artisinal, Tooting Broadway 12.11.25 I think I've had an idea for a book I might want to write. I had rather assumed that my book days were over. They're a lot of work for not much reward, but this possibility has got its
Strategy
@thetrevorcrump How a Utah dentist turned a boring industry into a viral brand | Personal branding, marketing strategy, and standing out in a saturated market. Thanks to Dr. Hanks @Happy Tooth for coming on the podcast! #marketingtips #marketingstrategy #marketing101 ♬ original sound - Trevor Crump💡Marketing + Biz
Design
@petersdesigncompany If you found this helpful, please share it with a friend! Here’s my logo design process. Save it for later. If you’d like more detail, check out my book Logos That Last. It’s available at most book stores in the world including Amazon, Barnes & Noble
Noticing
I got this email yesterday. The subject line was "Quick thought about Egg Bacon Chips & Beans". It was sent at 01:53am. (The text as text is below.) It was from a gmail address. A plausibly googlable name plus some plausible text after the dot. I'
Reading
I've read a lot of books about running in my time. Partly because of work; I used to work on Nike and the Bowerman Series. Partly for inspiration as I tried to get into running. And partly because it's an interesting cultural thing, like football. Running
Starting
"You are going to have to allow yourself to write badly" https://www.tiktok.com/@bbcsounds/video/7535513301166427415